NEW YORK, Nov. 2, 2026 /PRNewswire/ — 120/80 Health Group, one of the nation’s leading and fastest-growing communications and strategic consultancies, announced that it has agreed to terms on a financial partnership with Svoboda Capital Partners LLC (“SC”), a Chicago-based private equity firm with a long track record of successfully partnering with founder-led professional services companies.

Founded in 2018 and headquartered in New York City, 120/80 Health Group has grown every year of its existence. It has rapidly evolved from a communications firm driving brand awareness for early-to-growth stage digital health startups into a strategic consultancy known for delivering measurable business outcomes for pre-Series A to publicly traded businesses. The agency’s exclusive focus on healthcare and life sciences provides a depth of industry knowledge that brokers business relationships, brings breakthrough ideas to market, accelerates adoption, builds category leadership, and creates sustainable growth and valuation.

The partnership will enable 120/80 Health Group to accelerate its growth by reinvesting in its team and clients and significantly expanding its talent and service offerings. While this new partnership is expected to provide additional value and capabilities to clients, at its center, 120/80 Health Group’s core proposition will remain its people, its track record, and the company’s commitment to professionalism and personal attention.

“When we launched the firm, we began with a thesis: The future of healthcare would be driven by the ability of technology, AI, and innovative models to make care more accessible and to help develop novel diagnostics and therapies that would save people’s lives,” said Rob Cronin, founder and CEO of 120/80 Health Group. “We wanted 120/80 to be the agency to tell that story, partnering with founders, investors and leaders committed to changing the status quo, and, in turn, helping them achieve their most critical business outcomes.

“In Svoboda, we found a strategic investor who shares that vision and has a proven track record of partnering with best-in-class agencies,” said Cronin. “Together, we will build and scale a platform to serve the needs of innovators in healthcare and life sciences and fulfill our mission: that no healthcare innovation fails to reach those who need it.”

“120/80 Health Group is a uniquely impressive organization, delivering meaningful value to clients by operating at the intersection of healthcare, life sciences, technology, and AI,” said Will King, managing director at SC. “Our partnership with 120/80 Health Group builds on our long history of partnering with best-in-class strategic communications and advisory firms, including Bully Pulpit International (“BPI”), the Glover Park Group (“GPG”) and Axiom Advisors (“Axiom”), among others, and reflects our continued focus on investing in and helping build great professional services companies. Central to that approach is preserving culture while providing the capital and support to fuel growth.”

About 120/80 Health Group

120/80 Health Group is a business outcomes partner to healthcare innovators. Through 120/80, AOx3, and an expanding platform of integrated capabilities, the Group unites the right talent, technology, strategies, and services around the critical challenges that determine whether innovation succeeds. Its purpose is simple: that no healthcare innovation fails to reach those who need it. Learn more at www.12080healthgroup.com.

About Svoboda Capital Partners

Svoboda Capital Partners is a Chicago-based private equity firm that partners with founder-led, lower-middle-market companies in professional services, industrial and commercial services, and transportation and logistics. The firm provides growth capital and hands-on strategic support to help management teams build enduring, market-leading businesses. Learn more at www.svoco.com.

Prosper Group Consultancy, LLC served as financial advisor to 120/80 Health Group for this transaction. Polsinelli PC served as legal counsel to 120/80 Health Group. Croke Fairchild Duarte & Beres LLC served as legal counsel to Svoboda.

Media Contact:

Alex McKechnie

120/80 Health Group

475.399.4056

alex.mckechnie@12080group.com

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SOURCE 120/80 Health Group