Innovative Spas Announces Exhibit at The Homeowners Expo This July

Innovative Spas, a Virginia Beach-based outdoor living retailer with more than 35 years of experience in the pool and spa industry, will exhibit at The Homeowners Expo in Williamsburg, Virginia on July 25 and 26, 2026. The company will be among dozens of regional home improvement and outdoor living exhibitors gathered at the Greater Williamsburg Sports and Event Center for one of the Mid-Atlantic’s established consumer home shows.

The two-day event runs Saturday, July 25 from 10 a.m. to 5 p.m. and Sunday, July 26 from 11 a.m. to 4 p.m. Homeowners attending the expo will have the opportunity to speak directly with Innovative Spas staff about hot tubs, swim spas, pools, outdoor kitchens, and related backyard products. The exhibit floor brings together contractors, remodelers, flooring specialists, landscape designers, and outdoor living companies, giving attendees a single venue to explore a wide range of home improvement options.

The Homeowners Expo format is designed to connect consumers with local and regional companies in a setting that allows for hands-on product exploration and direct conversation with industry professionals. For homeowners in the early stages of planning a backyard project, in-person exposure to products and the professionals who install and service them can be a meaningful part of the decision-making process. Major purchases such as inground pools, swim spas, and hot tubs typically involve site considerations, budget planning, and product comparisons that are difficult to evaluate without direct engagement.

Whit Elliott, Owner of Innovative Spas, noted that expo appearances offer something that online research alone cannot replicate. “Homeowners who are seriously considering a pool or spa investment benefit from seeing the products in person and asking detailed questions about installation, maintenance, and long-term use,” Elliott said. “The Homeowners Expo gives people in the greater Williamsburg area that opportunity before making a significant decision.”

“Homeowners who are seriously considering a pool or spa investment benefit from seeing the products in person and asking detailed questions about installation, maintenance, and long-term use,” said Whitney Elliott, Owner of Innovative Spas. “The Homeowners Expo gives people in the greater Williamsburg area that opportunity before making a significant decision.”

The Williamsburg expo will also feature seminars, a Master Gardener consultation station available throughout the weekend, and an appearance by Matt Fox, host of HGTV’s Room by Room, on Saturday, July 25. Attendees are also invited to bring antiques or collectibles for free appraisal on-site.

Innovative Spas joins a confirmed exhibitor list that includes companies specializing in roofing, kitchen and bath remodeling, window replacement, gutter systems, foundation repair, custom closets, and landscape design, among others. The breadth of the exhibitor mix positions the event as a resource for homeowners managing projects across multiple categories of home improvement.

Homeowners in the region who are researching outdoor living products can find scheduling information through Innovative Spas, which operates as a Virginia pool store serving the Hampton Roads area and surrounding communities. The company’s staff will be present both days of the expo to answer questions and discuss product options with attendees.

About Innovative Spas in Virginia Beach

Innovative Spas in Virgina Beach

Innovative Spas has served the Hampton Roads region for more than 35 years, operating out of a 10,000 square foot showroom in Virginia Beach. The company carries brands including Master Spas, Softub, and Michael Phelps Swim Spas, and employs an on-staff outdoor designer. In addition to pools and spas, Innovative Spas offers outdoor furniture, outdoor kitchens, fireplaces, grills, and related backyard products. The company holds BBB accreditation with an A+ rating and is women-owned and operated.